Brand Aid is an initiative setup by Komodo founder Mark Bloom in 1999 to raise money from fashion brands in support of charitable projects and disaster relief work.
The first project under the Brand Aid umbrella saw the building of 6 schools in rural parts of Tibet. Mostly funded through like minded fashion industry brands, stores and friends.
More recently an appeal was launched to raise funds in support of relief work being carried out in Nepal following the devastating Earthquake in April 2015. Fashion brands swiftly rallied together to raise urgently needed funds for a network of relief projects on the ground in Nepal.
In all, Brand Aid partners raised over £275,000. These funds were distributed to various immediate relief and recovery projects on the ground in Nepal largely through BVS Nepal and other local trustworthy partners.
"When the Earthquake struck at the heart of Nepal, a country that has been a stoic friend to me from the first day I arrived back in '84, I knew I had to do all I could to mobilize my many friends in the trade and pull together all the support we could find.
My first job was to find the best way to channel funds into Kathmandu and ensure they would be used wisely. 25 years of working in Nepal has bred a more than healthy caution that funds need a lot of managing. So I talked to some of my friends there that work in aid agencies and large NGOs including the Red Cross and others. All of them agreed that Alison Marsten, who was already working on a serious initiative was the best person to work with. She had a network in place with her mum Wendy Marsten OBE already set up with her long established BVS Nepal burns charity in Kathmandu. Wendy's great work over the years was recently recognised by a visit from prince Harry. Her employers, the widely respected Bulldog Trust in London were ready and eager to provide vital infrastructure without any charge. With this understanding of how we could work and sharing Alisons sentiment and creative ideas I was confident to bring in people who I felt would want to offer their support for this initiative.
My first port of call was brands and friends who made their goods in Nepal and would understand the problems best. I called Kusan whose hand knitted hats come from Bhaktapur, the ancient city most severely effected. Kurt and Sandra were already making their own efforts and immediately saw the potential in us joining forces. Next I called Yumi as Uttam the founder comes from Nepal and found he was also already working on emergency relief for his village - despite their own efforts they also made big contributions to Brand Aid. The three of us met and we agreed to work as a team and fly the Brand Aid flag to rally all the support we could get.
People's response to the online page we setup was amazing and we saw brilliant donations coming in from our friends brands and the public who were fans of these brands.
Prince Harry visits BVS Clinic, April 2016 (Wendy Marsten on right)
BRAND AID for Nepal partners
| We had swift and generous donations from Religion, Braintree, White Stuff, YogaMatters, Nomads, Firebrand, Julian Dunkerton (founder of Superdry) and Continental to name a few. We had a great wave of support from fans of Joe Browns catalogue and from Nicce streetwear. Snugbug made a late great donation out of the blue and there was amazing support from Fat Face who collected buckets of funds in their shops. Komodo stockists colleected from the public in their stores and many personal family and friends gave generously. We had support from our insurers St. Giles Insurance and our friends Pachamama had their own donation page setup that also fed into our funds going through to Alison.
Funds poured in through our Everyclick campaign to Bulldog Trust who directly chanelled them through to BVS in Kathmandu from where Alsions team was able to manage careful distribution. More funds went directly to Uttams village project and to Kusans Bhaktapur relief work - all of it under the BRAND AID umbrella which helped give a feeling of team work in the end. Knowing our efforts were making such an instant impact by the funds raised being channelled swiftly to where they were needed most was something we could all feel proud about.
Aid packages ready for distribution in Kathmandu May 2015
| The funds we sent have given huge support to many vital projects selected and brilliantly managed by Alison, which you can read about in depth here:NERA Brand Aid report
Some funds also went to Kusans Bhaktapur project and to Uttams village. The three of us have been out in the field visiting some of the worst affected areas and the projects that these donations have funded. There is of course always more to be done, but we want Brand Aid supporters to know that we achieved a lot with their donations and it is truly appreciated by the people who have benefitted from them.
Unfortunately the same can't be said for the majority of funds collected for Nepal by the general public, large corporate and world governments donations as the lions share of this money is languishing in the infamous "Prime Ministers Fund" as the local bureaucrats cannot decide how to dispense them and reading between the lines gain from them.
I don't think there is another industry that gives you the experience of juggling problems like the rag trade and so….
Joe Komodo says… “Sometimes you need a bunch of fashion designers to get the job done!”
- Mark Bloom
You can return all goods to receive a refund, exchange or credit - if you do so within 14 days from the date of delivery.
Extended Christmas returns policy
All orders placed during November and December can be returned up to the end of January for exchange, refund or credit.
All return items must be sent with a completed returns form. CLICK HERE TO PRINT ADDITIONAL RETURNS FORMS
Customer is liable to pay the cost of all returns, unless the wrong item is delivered or the product is faulty. In these cases Komodo will refund your return postage costs.
Please note that the goods must be returned in their original unworn condition and with all packaging and tags intact. Please complete in full the returns form that was came with your order.
In the case of underwear, lingerie and swimwear items, unless faulty these can only be returned if they are unworn, have their hygiene strips in place and if tried on, were done so while wearing existing underwear.
For health and safety reasons, earrings are the only product that cannot be refunded or exchanged under any circumstance.
We request that all goods are returned within 14 days from the date of delivery.
We strongly advise all customers to check garments thoroughly upon delivery before removing any attached tags.
Komodo will not accept returns for any non-faulty items or items that have been worn and tags removed. Upon receipt of an order, if any item has been received with no tags, customers should notify us by email as soon as possible if they wish to return them.
In all circumstances you must complete the Returns Form in full. We reserve the right to refuse returns if this procedure is not followed.
For your protection we strongly recommend that you use a recorded-delivery service or a courier that will offer proof of delivery. Proof of posting is not proof of receipt and all goods remain the responsibility of the customer until they are received by Komodo.
Return items should be sent to: KOMODO, 77c King Henry's Road, London, NW3 3QU, UK
Exchange items will only be dispatched after the returned goods have been received with a completed returns form and have undergone a quality control check.
Please ensure you have read and understood thoroughly ‘How to return or exchange an item’ before exchanging goods.
All items must be returned to us following the guidelines and conditions above before a refund can be issued.
Refunds to you will normally be made within 30 days of the date of cancellation notice. All undamaged, correctly returned products will be credited to the original purchaser's credit/debit card or Paypal account - excluding shipping charges unless faulty (please see above).
As stated in our Delivery Policy, international customs duties and sales taxes are non-refundable for shipments outside the European Community (EU).
Under the United Kingdom's Distance Selling Regulations, you have the right to cancel the contract for thepurchase of any item within seven working days of delivery.
However, we regret that we cannot accept cancellations of orders where the item has been worn, not in its original condition or without all its packaging and tags.
In the case of underwear, lingerie and swimwear items, unless faulty these can only be cancelled if they are unworn, have their hygiene strips in place and if tried on, were done so while wearing existing underwear.
To cancel this contract, please contact us giving the reason for the return as "Contract cancellation". Please package the relevant item safely & securely and send it to us with the original delivery slip so that we receive it within seven working days of the date that the item was delivered to you.
Please note that you will be responsible for the costs of returning the goods to us unless we delivered the item to you in error or the item is faulty.
This Returns policy does not affect your statutory rights as a consumer.
If you have any further questions on our returns policy please contact us here : CONTACT CUSTOMER SERVICE or call us on +44 (0)207 7223523