Brand Aid & Nepal Earthquake Recovery Appeal
Brand Aid is an initiative setup by Komodo founder Mark Bloom in 1999 to raise money from fashion brands in support of charitable projects and disaster relief work.
The first project under the Brand Aid umbrella saw the building of 6 schools in rural parts of Tibet. Mostly funded through like minded fashion industry brands, stores and friends.
More recently an appeal was launched to raise funds in support of relief work being carried out in Nepal following the devastating Earthquake in April 2015. Fashion brands swiftly rallied together to raise urgently needed funds for a network of relief projects on the ground in Nepal.
In all, Brand Aid partners raised over £275,000. These funds were distributed to various immediate relief and recovery projects on the ground in Nepal largely through BVS Nepal and other local trustworthy partners.
"We had swift and generous donations from Religion, Braintree, White Stuff, YogaMatters, Nomads, Firebrand, Julian Dunkerton (founder of Superdry) and Continental to name a few. We had a great wave of support from fans of Joe Browns catalogue and from Nicce streetwear. Snugbug made a late great donation out of the blue and there was amazing support from Fat Face who collected buckets of funds in their shops. Komodo stockists colleected from the public in their stores and many personal family and friends gave generously. We had support from our insurers St. Giles Insurance and our friends Pachamama had their own donation page setup that also fed into our funds going through to Alison.
Funds poured in through our Everyclick campaign to Bulldog Trust who directly chanelled them through to BVS in Kathmandu from where Alsions team was able to manage careful distribution. More funds went directly to Uttams village project and to Kusans Bhaktapur relief work - all of it under the BRAND AID umbrella which helped give a feeling of team work in the end. Knowing our efforts were making such an instant impact by the funds raised being channelled swiftly to where they were needed most was something we could all feel proud about.
Aid packages ready for distribution in Kathmandu May 2015
The funds we sent have given huge support to many vital projects selected and brilliantly managed by Alison, which you can read about in depth here: NERA Brand Aid report
Some funds also went to Kusans Bhaktapur project and to Uttams village. The three of us have been out in the field visiting some of the worst affected areas and the projects that these donations have funded. There is of course always more to be done, but we want Brand Aid supporters to know that we achieved a lot with their donations and it is truly appreciated by the people who have benefitted from them.
Unfortunately the same can't be said for the majority of funds collected for Nepal by the general public, large corporate and world governments donations as the lions share of this money is languishing in the infamous "Prime Ministers Fund" as the local bureaucrats cannot decide how to dispense them and reading between the lines gain from them."
I don't think there is another industry that gives you the experience of juggling problems like the rag trade and so…
Joe Komodo says… “Sometimes you need a bunch of fashion designers to get the job done!"
Joe Komodo distributing aid packs donated from our fabric suppliers in Nuwakot