Eco Denim Jeans

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March 24, 2021 2 min read

Flax & Loom: Eco Denim  

Introducing new denim brand Flax & Loom available soon on our website!

Flax and Loom is the new venture of long time sustainable fashion designer Phil Wildbore. He’s now striving to produce ‘the world’s most sustainable, commercial jean’.

Labour has always been an expense in the production of any commodity, which leads to the exploitation of workers, whether it be the farmers growing the raw materials, the people making the garment or even the sales assistant selling the finished product.

The fast fashion industry has taken this to another level. With fast fashion, not only are the people growing, making and selling the garments compensated only a tiny fraction of the profit, but much of what they produce is either destroyed or sent to landfill. The items, which do make it to the consumer, may only be worn once, if at all. This is catastrophic not only economically and environmentally but also on a human level where people are only considered a cost and what they produce, often waste.

Here’s Flax and Loom’s model for change: First we established a partnership with a cotton grower (in Turkey). Next, we found local manufactures to weave the fabric, make and dye the finished garment. Distribution is also centred in Turkey, which means we have an extremely low carbon footprint. The next level is to successfully achieve an organic crop rotation for hemp, flax and cotton in a symbiotic programme. But probably our most sustainable attribute is that what we make is built to last. Maybe even end up in a vintage store in 20 years or more.

Flax and Loom are a family who all share the same belief, from the farmer, to the factory to the people doing the selling and the marketing. Flax and Loom is real, it’s not a big corporate. To find out more, visit the Flax & Loom website at or find us on social media.

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