JUTTU, which means ‘story’ or ‘anecdote’ in Finnish, is an innovative concept store that puts the experience of shopping in a new light. The store responds to the current desire to take a more conscious, less impulsive approach to making purchases. At JUTTU, you have time to think about why you are buying something and consider its quality and sustainability. Five quirky lifestyle corners with around sixty exciting brands for your home and wardrobe inspire you to make a conscious choice and find the perfect purchase.
Slow and steady wins the race.
JUTTU transforms shopping into a total experience. The 700 m² concept store is divided into five inspiring corners, each with their own mix of fashion and design. Whether you love eclectic (ORIGIN), natural elements (AIR) or sleek chic (MAJESTIC), the more than 100 brands at JUTTU stand out thanks to their story and vision. You can also wander over to the food corner, ‘Jummy’, for delicious organic food. This is not a shop where you rush in and rush back out again. Instead of cram-packed shelves, expect space and peacebetween the corners. There are no salespeople: JUTTU has lifestyle specialists and stylists. The personal approach is key, even on the country’s busiest shopping street!